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Results: 13
Outcomes of Social Media Marketing in Sport Brands
In an increasingly globalized world, social networks appear as an indispensable tool for sports clubs, as they make it easier for them to reach a large number of supporters. The main objective of this study is to measure the...
Published by: IGI Global
Transformational Leadership Contributions for Employee Autonomy
The performance of a company is affected by several variables and understanding them and knowing how they work is decisive for management. Therefore, this research aims to address and measure how transformational leadership...
Published by: IGI Global
Service Design From Staffing to Outsourcing
The term outsourcing has become a conventional means of describing anything associated with the transaction of services that enables client organisations to blur core activities and thereby reduce their internal workforce and...
Published by: IGI Global
From Sugarcane To Ethanol
Brazil is a biofuel superpower and a pioneer in the large-scale production and use of sugarcane ethanol. The country has plans to replace 10 percent of the world's fossil fuels by 2025 with biofuels (Novo et al., 2010). Brazil...
Local Knowledge Management and Innovation Spillover
Tourism lifestyle entrepreneurs play an essential role in the innovation and competitiveness of tourist destinations. However, existing knowledge about the determinants of the innovation they generate is far from being fully...
Published by: IGI Global
A Moderation and Mediation Model of Social Media Marketing and Brand Loyalty Among Smartphone Users in Egypt
Omnia Hilal
Jan 01, 2022
Social media are being extensively used as a platform to conduct marketing and advertising activities (Shwetha et al., 2020). However, there is always a challenge in how organizations can figure out the results of social media...
Published by: IGI Global
An Analysis of Route Duration Times in Vehicular Networks Considering Influential Factors
Vehicular ad hoc networks (VANETs) are part of intelligent transportation systems (ITS) and their main objective is to provide communication between vehicles. As self-organizing and configuring networks, with decentralized...
Published by: IGI Global
Use of Internet of Things With Data Prediction on Healthcare Environments
Internet of Things (IoT) is a constantly growing paradigm that promises to revolutionize healthcare applications and could be associated with several other techniques. Data prediction is another widely used paradigm, where data...
Published by: IGI Global
Technical-Economic Feasibility Study of a Tri-Generation System in an Isolated Tropical Island
Over the years, and despite the energy efficiency measures and possibilities, there has been an increase in energy consumption worldwide. However, the resources and primary energies are limited and short stocked, and the energy...
Published by: IGI Global
Use of Internet of Things With Data Prediction on Healthcare Environments
Internet of Things (IoT) is a constantly growing paradigm that promises to revolutionize healthcare applications and could be associated with several other techniques. Data prediction is another widely used paradigm, where data...
Published by: IGI Global
Customized Pedagogical Recommendation Using Automated Planning for Sequencing Based on Bloom's Taxonomy
Personalized sequencing and recommendation of pedagogical actions in virtual learning environments are relevant aspects in promoting an effective learning process with computer-aided support. Hence, this work investigates the...
Published by: IGI Global
A Physiological-Monitoring Electronic Platform for Cattle Grazing Systems
In this work, we present a non-invasive electronic platform for physiological data acquisition on cattle grazing systems. The platform can be used for dairy and beef cattle to continuously monitor physiological variables such as...
Published by: IGI Global